Video is going to be the next big thing in real estate marketing. There are no two ways about it. In fact, it already is. 10 years ago websites changed the game. Then came blogging. And now, social media. These days, agents without any one of those things seem like dinosaurs. Sure, there are some doing things the old-fashioned way, and many of them are still succeeding. But the next generation is taking full advantage of every available tool to get ahead, and soon, only those agents savvy enough to wield a cross-platform marketing arsenal are going to dominate. Video is going to be a cornerstone of that arsenal.
Here are are 5 simple ways that video will transform your business
You'll get more listings. Sellers want video, period. According to the NAR, 70+% of homeowners polled said they'd hire the agent that promised to use video to market their home.
- You'll get more leads. The short answer is SEO. Video will create more traffic to your website, and keep them on it longer, increasing the chances that they will contact you. The slightly longer answer is that YouTube is the #2 search engine behind Google, and an increasing number of people (especially Millenials) prefer to search for video content, first. Also, Google ranks video content alongside text content, which means that your video could show up higher than your homepage, itself, potentially pushing out sites like Zillow and other higher-ranked pages. The basic point is that videos will help increase traffic, keep the attention of that traffic, and increase the likelihood of transforming visitors into leads.