Video is going to be the next big thing in real estate marketing. There are no two ways about it. In fact, it already is. 10 years ago websites changed the game. Then came blogging. And now, social media. These days, agents without any one of those things seem like dinosaurs. Sure, there are some doing things the old-fashioned way, and many of them are still succeeding. But the next generation is taking full advantage of every available tool to get ahead, and soon, only those agents savvy enough to wield a cross-platform marketing arsenal are going to dominate. Video is going to be a cornerstone of that arsenal.
Here are are 5 simple ways that video will transform your business
You'll get more listings. Sellers want video, period. According to the NAR, 70+% of homeowners polled said they'd hire the agent that promised to use video to market their home.
- You'll get more leads. The short answer is SEO. Video will create more traffic to your website, and keep them on it longer, increasing the chances that they will contact you. The slightly longer answer is that YouTube is the #2 search engine behind Google, and an increasing number of people (especially Millenials) prefer to search for video content, first. Also, Google ranks video content alongside text content, which means that your video could show up higher than your homepage, itself, potentially pushing out sites like Zillow and other higher-ranked pages. The basic point is that videos will help increase traffic, keep the attention of that traffic, and increase the likelihood of transforming visitors into leads.
- You'll save tons of time. Listing videos save you time by giving prospective buyers a look at the home that is far more dynamic and accurate than still photos. What this means is that they are more able to determine whether the house is a good fit, without having to actually see it. The result is that you'll have to schedule fewer tours, with better prepared buyers, giving you more time to prospect and get more listings.
- You'll get more exposure for your listings. Studies have shown that listings with videos get 400% more clicks than those that don't. Four times the clicks. That, right there, is reason enough to start using videos for all of your listings. Say that at a listing appointment and you're pretty much guaranteed to beat anybody who didn't offer video. End of pitch.
- You'll get more exposure for YOU. One of the greatest things about videos is that they allow you to present more than just your listing. They let you present YOU. By appearing in videos, whether they're stand-alone profiles that describe your business and the services you offer, or listing tour videos that feature your brand and personality, viewers get a chance to get to know you, who you are, and what you do. More importantly, they have a chance to see you differentiated from most other agents, who don't have videos. And the best part is that these videos are out there, working for you, 24 hours a day, seven days a week. Forever.
Still not convinced? Interested but not sure? Worried it might be too hard or expensive? Pick up the phone and give us 10 minutes to talk to you about all this, in person. If nothing else, you'll get a ton of free marketing advice. At best, you'll take a huge step toward transforming your real estate business. You can reach me, Rob LeRoy, founding partner, at (206) 883-6668, or visit our contact/order page HERE for details, rates and an e-mail form.
Thanks for reading!